Output of html code is readable by human but search engines can not understand it . Structured data is bunch of vocabulary which we can use to provide identity to our content which can understand by search engine . So your website appearance in search engine will improve .
Microdata is a set of schema rules which can directly be added to HTML code . It helps search engines to analyze and interpret your websites content more effectively. This also helps search engines to display more meaningful search results .
Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
Now let's see first and easy method to provide structured data to your html content . Google provides a free tool called structured Data Markup Helper to add structured data to html code . It is the best way for beginner .
First of all go to Structured Data Markup Helper . It will look like this .
Now select your tag and enter the URL n below given box and hit Start Tagging . In next page it will show you your page ( which link you have entered ) .
Now select text from your page and give it identity . For ex . Name , author , Date_Pblished..etc .now hit Create HTML . It will gives you microdata and JSON-LD . You can chose anyone . Now paste it to your existing site .
In next tutorial i will show how to add structured data manually ( without help of google helper ) very easily .
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